The TVC Formula
w / Madeleine Wighton
Audition on purpose. Increase your bookability. Reignite your creative joy.
Course Outline | Course Outcomes | Session Details | Apply Now
Course Overview
The HubStudio is excited to welcome hubster and actor Madeleine Wighton in collaboration with Hopeful Goose Creative to the studio line up for a special series focusing specifically on booking television commercials or TVC’s. Booking TVC’s are an imperative skill for all actors, and one of the most important in terms of boosting your ability, and bank account.
The TVC Formula is a game-changing workshop for actors who are ready to stop winging it and start booking. You’ll learn specific, repeatable techniques designed just for TVC auditions – tools that increase your bookability, sharpen your mindset, put you back in creative control. Inside the course, you’ll discover the 5 Ps of the TVC Formula that will help you stand out from the sea of actors who look just like you – using elements that are 100% within your control.
No more overthinking.
No more hoping it lands.
No more playing small.
Whether you’re chasing flying salmon around your kitchen or dodging imaginary magpies while riding a bike, The TVC Formula gives you a structure that helps you audition with clarity, confidence, and more joy than ever.
Madeleine went from booking one ad every few years… to FIVE in one year. Other actors have also proved The Formula works by booking multiple ads – one actor booked two in one week. Now it’s your turn. Let’s go.
Course Testimonials
“For me, TVC auditions could often be met with a groan and lack of enthusiasm given their frequency, complexities and lottery-like feeling. Working with the Hopeful Goose herself reframes the idea of TVCs as fun, exploratory and unique opportunities just brimming with creative potential that only you can bring to your tape. Madeleine highlights considerations sometimes forgotten or left behind in the fast-paced process of auditioning and emphasises the teamwork approach in bringing a client’s vision to life- in the ways only you know how. Madeleine’s approach is joyful, irreverent and highly practical to ensure you walk away feeling empowered and excited (dare I say!) for the next TVC audition. Jump on board if you also want to delight in the work again!” – Raechyl French
Course Outline
Actors will get on-screen practice over the two sessions and targeted coaching as they refine their TVC-specific techniques. You’ll learn to harness what’s fully within your control using the 5 Ps of the TVC Formula, and put them into action:
• Perspective
• Preparation.
• Presentation.
• Performance.
• Personality.
Course Outcomes
This course will equip you with the essential skills to go from interpreting a TVC brief to booking the job – and nailing the shoot once you’re on set. Outcomes include:
- Break down a TVC brief so you can approach each audition with clarity.
- Master TVC-specific tools designed for the fast-paced, detail-driven world of advertising.
- Stand out with bold auditions infused with your unique je ne sais quoi.
- Understand how marketing psychology can elevate your performance.
- Reignite the joy of acting and shift your mindset for success.
Session Details
When: 2 x Wednesday Evenings
Dates: 3rd & 10th September 2025
Cost: $240.00 + GST
Time: 7pm – 10pm
Format : ONLINE using Zoom
Participants: 14 Maximum
Payment Information
How To Pay & Instalment Option: The easiest way to pay is by Electronic Funds Transfer (EFT) using the bank details on the invoice (please quote the invoice number in the transfer information), or by simply clicking the ‘pay online’ link also on the invoice (bank fees apply). You will be email an invoice upon acceptance into the program. Payment is due no later than the due date stated on the invoice, however if you would like to pay in instalments please call or email the office to arrange the dates and amounts you will pay. Please note full payment of the course is due by the time the course finishes. You can start payment instalments at anytime upon receipt of the invoice.
Session Details
About Madeleine Wighton
Madeleine Wighton is an award-winning filmmaker, actor, and acting and mindset coach for passionate creatives at Hopeful Goose Creative. On screen, Madeleine is known for her roles in The PM’s Daughter (ABC), Superwog, Bernice, Sonny Jim, and The Detention Diaries. Most recently on stage, Madeleine was the “standout” and “utterly captivating” (4th Wall Review) in Judy at The Hayes Theatre.
Apply For The Course
Please send an expression of interest including your C.V. & headshot to courses@thehubstudio.com.au or use the below form. Please note the course is by invitation only. If offered your place will only be held once payment is received in full. Failure to do so will forfeit your place on the course.
For more information or queries please don’t hesitate to call on (02) 9212 0522 or alternatively email us on the above address.
IMPORTANT INFO!! We are experiencing some unusual issues with our forms from time to time. If your form isn't sending through please email the same information, including your CV and Headshot via email to courses@thehubstudio.com.au and we'll get back to you asap. OR call 02 9212 0522. Course Application Form
Contact Us
For further questions or queries please contact us directly during 10am – 5pm / Monday – Friday on the below details:
- Office: (02) 9212 0522
- Email: courses@thehubstudio.com.au
Further Questions
The HubStudio prides itself on helping professional actors to facilitate their training journey. If you would like more information about this course, or more importantly which courses would suit you best, then please email or call us to discuss your training goals.