Finding Your Edge w/ George Konstand

A specialist 1 day workshop

Course Outline | Course Outcomes | Session Details | Apply Now

Course Overview

“You either have it or you don’t!” This is a strongly held belief among industry professionals from agents to directors and producers…but what is it? Some would say it’s an essence, a magnetism, charisma, an unapologetic uniqueness…all adjectives that describe a brand! Decisions are made fast in the entertainment industry, especially when it comes to booking talent. This one-day workshop to help actors understand their personal brand and aid them with the tools to use it!

Course Outline

This one-day personal branding workshop will dispel for actors what it means to have a personal brand and how to take ownership of it. Discover and learn:

  • The 3 pillars of personal branding.
  • The parts of your brand you can control and those you cannot.
  • How to determine your unique angle (the only thing that will set you apart!).
  • Social media platforms: what to do, what not to do and why!

Course Outcomes

At the end of this workshop, actors will have a clear understanding of what it means to have a unique personal brand. They will have a clear understanding of what the concept of personal branding means for them and how their personal brand is contributing or distracting them from booking roles.

Session Details

When: 1 Saturday full day

Date: 14th September 2019

Time: 10am – 3pm

Venue: 18 City Rd, Chippendale, NSW 2008

Cost: $85, incl GST 

Participants14 Maximum

Session Details

About George Konstand

George Konstand has been touted as “Australia’s own Branding Guru”. Author of The Game Entrepreneur and Founder of Brandology, TOP10 Australian Cool Company.  George Konstand is an expert in Branding & Innovation, a Judge of the SMART100 Innovation Awards. He started his career in Media, working on television segments So You Think You Can DanceAustralia’s Next Top Model and X Factor, before A&R consulting for international music label, UMG. This year George Konstand launched Brandology Co. a boutique personal branding agency that collaborates exclusively with artists to develop their personal brand and direct their marketing efforts.“In the Age of Influence, Be Bold!”

Linkedin / Website / Facebook / Twitter

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Course Application Form

IMPORTANT INFO!! We are experiencing some unusual issues with our forms from time to time. If your form isn't sending through please email the same information, including your CV and Headshot via email to and we'll get back to you asap. OR call 02 9212 0522.

  • Accepted file types: jpeg, gif, png, pdf, docx, jpeg, jpg, pages, tiff, txt, doc, heic, , Max. file size: 512 MB.
  • Accepted file types: jpeg, gif, png, pdf, docx, jpeg, jpg, pages, tiff, txt, doc, heic, , Max. file size: 512 MB.
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Contact Us

For further questions or queries please contact us directly during 10am – 5pm / Monday – Friday on the below details:

Our office and studio is located across from Victoria Park and the Broadway Shopping Centre in Sydney’s Chippendale. For best parking and travel options please click here.

Further Questions

The HubStudio prides itself on helping professional actors to facilitate their training journey. If you would like more information about this course, or more importantly which courses would suit you best, then please email or call us to discuss your training goals.