The Actors Brand Masterclass w/ George Konstand

Unleash Your Unique Brand.

Course Outline | Course Outcomes | Session Details | Apply Now








Course Overview

When you envision the ultimate GEEK, do you think of the dashing Chris Hemsworth or the quirky Jessie Eisenberg? And when it comes to the ultimate FEMME FATALE, does the sultry Angelina Jolie or the hilarious Melissa McCarthy come to mind? Now, picture the sensitive ROMEO type. Vin Diesel may not be the first actor that pops into your head, but guess what? He could totally pull it off! However, his choices would be worlds apart from the captivating Timothée Chalamet because they have different…brands.

Yes, every actor has a brand, whether they like it or not. But here’s the thing: your brand is not determined by you, but by the audience watching you. We get it, the word “brand” might not sound glamorous or artistic, but guess what? It’s not about being a fancy shoe, a designer jacket, or a luxury watch. Embracing your brand is about harnessing your uniqueness and using it to your advantage. It’s about becoming the most extraordinary actor that casting directors, agents, directors, producers, and audiences have ever encountered. Because here’s the truth: YOU possess a one-of-a-kind brand that sets you apart from every other actor on this planet. The question is, do you know what yours is?

Course Outline

This one-day personal branding workshop will dispel for actors what it means to have a personal brand and how to take ownership of it. Discover and learn:

  • The 3 pillars of personal branding.
  • The parts of your brand you can control and those you cannot.
  • How to determine your unique angle (the only thing that will set you apart!).
  • Social media platforms: what to do, what not to do and why!

Course Outcomes

At the end of this workshop, actors will have a clear understanding of what it means to have a unique personal brand. They will have a clear understanding of what the concept of personal branding means for them and how their personal brand is contributing or distracting them from booking roles.

Session Details

When: 1 Thursday Night

Date: Thursday 29th February 2024

Time: 7am – 10pm

Format: ONLINE

Cost: $68.00 incl GST 

Participants14 Maximum

Session Details

Payment Information

How To Pay & Instalment Option: The easiest way to pay is by Electronic Funds Transfer (EFT) using the bank details on the invoice (please quote the invoice number in the transfer information), or by simply clicking the ‘pay online’ link also on the invoice (bank fees apply). You will be email an invoice upon acceptance into the program. Payment is due no later than the due date stated on the invoice, however if you would like to pay in instalments please call or email the office to arrange the dates and amounts you will pay. Please note full payment of the course is due by the time the course finishes. You can start payment instalments at anytime upon receipt of the invoice.

About George Konstand

George Konstand is a specialist in the Actors Archetype. His career spans over 15 years in the Media, Film & Entertainment industry, initially across television segments So You Think You Can Dance, Australia’s Next Top Model, X Factor and as an international music Artist & Repertoire consultant. In the last decade Konstand has pioneered the application of the Actors Archetype for the NIDA Bachelor of Fine Arts (BFA) and Diploma of Stage and Screen Performance (DSSP), WAAPA Bachelor of Arts (Acting) and Bachelor of Arts (Music Theatre) as well as teaching at Actors Centre Australia,16th Street Acting Studio, The HubStudio, Les Chantery Studio and consulting privately via zoom from his Sydney based studio.

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Course Application Form

IMPORTANT INFO!! We are experiencing some unusual issues with our forms from time to time. If your form isn't sending through please email the same information, including your CV and Headshot via email to and we'll get back to you asap. OR call 02 9212 0522.

  • Accepted file types: jpeg, gif, png, pdf, docx, jpeg, jpg, pages, tiff, txt, doc, heic, , Max. file size: 512 MB.
  • Accepted file types: jpeg, gif, png, pdf, docx, jpeg, jpg, pages, tiff, txt, doc, heic, , Max. file size: 512 MB.
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Contact Us

For further questions or queries please contact us directly during 10am – 5pm / Monday – Friday on the below details:

Our office and studio is located across from Victoria Park and the Broadway Shopping Centre in Sydney’s Chippendale. For best parking and travel options please click here.

Further Questions

The HubStudio prides itself on helping professional actors to facilitate their training journey. If you would like more information about this course, or more importantly which courses would suit you best, then please email or call us to discuss your training goals.