The Actor’s Brand Workshop

 w/ George Konstand ONLINE

A specialist three hour ONLINE Seminar Presentation   

Course Outline | Course Outcomes | Session Details | Apply Now


Course Overview

Come join us for a special online Seminar Presentation with renowned branding coach George Konstand from Brandology. 

Branding for actors is not a new concept, however it has evolved. In the 1950’s we had the studio roll out of “the silver screen matinée idol”, the 1970’s gave birth to the character actor, the 90’s gave us the red carpet celebrity…cut to today, branding is about idiosyncrasy – the unique “isms” that make an actor the MOST interesting person for the role.

In this workshop George Konstand unpacks the foundation of the actors’ brand; their archetype, the choices that play into or against “type” and supporting case studies of award-winning actors.

“It was an eye opening course. For someone like me who is not sure about my brand, it cleared out a few things and put me in the right direction for how to use Social Media and other forums to brand myself and how to approach things. Highly recommend it. Makes people work and think to get the results.” – Firdaws Adelpour (Actor)

“This course is one of a kind! A massive and invaluable learning experience for me and a really unique subject matter that I think is so important to consider and rare to find anywhere else!” – Jack Crumlin (Actor)

Tickets details below. Zoom link details will be provided to all registered guests prior to the event.

Session Outcomes

Actors attending the workshop will walk away with a very clear understanding of what it means to have a personal brand in Film & Entertainment:

  • A concise understanding of how branding directly affects your audition.
  • An outline of your personal brand as defined by “the three pillars of a personal brand”.
  • Detailed case studies of award-winning actor brands
  • An insight into the decision process of an actors core audience: Casting Directors, Agents, Directors & Producers

Session Details

When: 1x Tuesday Evening Session ONLINE

Dates: 26th July 2022 

Time: 7pm – 10pm AEST (Sydney Time)

Format: ONLINE using Zoom  (meeting link details will be provided to all registered guests prior to the event)

Cost: $40.00 incl GST (10% off for Hub Members)

Session Details

About George Konstand 

Australian Branding Expert & Founder of Brandology Co. George Konstand is a specialist in personal branding for actors. His career spans 15 years in Media, Film & Entertainment industries, initially across television segments So You Think You Can Dance, Australia’s Next Top Model, X Factor Australia and international music Artist & Repertoire. George Konstand has delivered keynote presentations on the topic of The Actors Brand for NIDA, WAAPA, MEAA and ACA.

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Contact Us

For further questions or queries please contact us directly during 10am – 5pm / Monday – Friday on the below details:

Our office and studio is located across from Victoria Park and the Broadway Shopping Centre in Sydney’s Chippendale. For best parking and travel options please click here.

Further Questions

The HubStudio prides itself on helping professional actors to facilitate their training journey. If you would like more information about this course, or more importantly which courses would suit you best, then please email or call us to discuss your training goals.