The Actor’s Brand – Set Yourself Apart!

A specialist four week workshop

Course Outline | Course Outcomes | Session Details | Apply Now


Course Overview

What is your brand? Did that take you longer than eight seconds to answer? If yes, you have just identified a branding problem. Now more than ever, actors need to find a way to stand out from the crowd. There are many misconceptions when it comes to personal branding. Check false beliefs at the door! This course will give you a fundamental understanding of what branding for the Actor is and how you can use branding knowledge to advance yourself in the industry.

Course Outline

This four week course will introduce actors to the concept of branding and how to apply this to all aspects of their career. Discover and learn:

  • What is a brand and how do you define it?
  • Self Analysis: how to discover your unique brand
  • What is your message and how is it perceived.
  • Positioning strategy: how to set yourself apart
  • Social media platforms: what, how and why to use them

Course Outcomes

At the end of this course actors will have a clear understanding of what it takes to have a unique and marketable personal brand. They will be equipped with the tools and knowledge of how brands function and how to apply this to themselves. Overall, actors will learn how to merge their artists heart with a business mind.

Session Details

When: 4 x Tuesday Nights

Dates: 20th November – 11th December 2018

Time: 7pm – 10pm

Venue: 18 City Rd, Chippendale, NSW 2008

Cost: $375.00 incl GST (10% off for Hub Members)

Participants14 Maximum

Session Details

About George Konstand

George Konstand has been touted as “Australia’s own Branding Guru”. Author of The Game Entrepreneur and Founder of Brandology, TOP10 Australian Cool Company.  George Konstand is an expert in Branding & Innovation, a Judge of the SMART100 Innovation Awards. He started his career in Media, working on television segments So You Think You Can DanceAustralia’s Next Top Model and X Factor, before A&R consulting for international music label, UMG. This year George Konstand launched Brandology Co. a boutique personal branding agency that collaborates exclusively with artists to develop their personal brand and direct their marketing efforts.“In the Age of Influence, Be Bold!”

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Course Application Form

To apply for any of our courses please use this form.
  • If accepted onto the series you will be required to pay via one of the above options, please choose one from the following options.
    TERMS & CONDITIONS: Please make 100% sure you are available for the course BEFORE agreeing to these terms and conditions. Once you have agreed by ticking the above box YOU ARE FULLY LIABLE TO PAY FOR THE COURSE IN FULL REGARDLESS OF HOW MANY CLASSES ARE ATTENDED. If you are not accepted onto the course, you will not held be liable to pay. Confirmation of acceptance onto a course will be emailed to you directly with an invoice. Upon receipt of the invoice you hereby agree to pay the full amount and by no later than the due date stated on the invoice. If you have opted for the direct debit payment system, you agree to return the emailed Direct Debit Request (DDR) Form within two days of receipt with the correct banking information and agree to have the appropriate funds available at all times, as per the payment schedule. If for some reason the DDR Form isn't filled out, at any stage before or after a course, you will still be required to pay the course amount in full. If for any reason you have not received the DDR Form, it is your responsibility to pay for the course and notify the studio. Please note that prior to payment we cannot guarantee your place on any course. CANCELLATIONS MADE BY YOU: If for whatever reason you wish to cancel your place on a course, you must notify us via email within five (5) business days before the start of the first class. A REFUND WILL BE ISSUED ONLY IF YOUR PLACE CAN BE FILLED. Often at this stage it can be difficult to find a suitable replacement, however we’ll do our best to facilitate the changes, if at all possible. If a refund is approved it will incur an administration charge of $75. Any cancellations requested after the five (5) days cut off are non-refundable however may be transferred as a credit, at the discretion of the The HubStudio, and are not guaranteed. IF WE MAKE CANCELLATIONS: Rarely we have to move a class due to unforeseen circumstances such as teachers sickness or unavailability. In these circumstance we will do our best to find a new time to accomodate everyone. We do not offer refunds for single class movements. If a whole class series is moved you will be entitled to a credit note for the next series or a full refund if you can’t attend the new dates. MAILING LIST: Please note by agreeing to these terms and conditions you also give consent to be subscribed to any potential HubStudio mailing lists and marketing material. To opt-out at any time simply follow the link provided. OUR POLICY: At all times, The HubStudio will endeavour to facilitate your needs, and provide the most fair, and suitable outcome for both parties. The above terms and conditions are best practice policies to ensure we can maintain a high standard and quality service to all our customers.
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Contact Us

For further questions or queries please contact us directly during 10am – 5pm / Monday – Friday on the below details:

Our office and studio is located across from Victoria Park and the Broadway Shopping Centre in Sydney’s Chippendale. For best parking and travel options please click here.

Further Questions

The HubStudio prides itself on helping professional actors to facilitate their training journey. If you would like more information about this course, or more importantly which courses would suit you best, then please email or call us to discuss your training goals.